Innovator with over 7 years of web expierence ranging from simple social media interaction to engaging multiple advertising campaigns through graphic design. Developer or a piece of multiple brands and curator of content ranging from startups to trademark names. Extensive knowledge of gathering content and establishing clear brand messaging.
Digital Marketing & Social Media Manager
Young California: 2012 — Present
Runs the complete online and social presence of the rapidly expanding Young California platform including Webmaster; who’s responsibilities include finding up-and-coming talent from artists and tastemakers that will contribute to the future of the industry. Maintains all digital marketing and social media engagement from platforms like Twitter, Instagram and Facebook. Beyond that, contribution is given to small and large scale brands, artists, producers and radio personalities that are looking for numerous “what’s hot next” topics.
• Connects with advertising partners and creates campaigns for companies including: Ticketmaster, Live Nation, iHeart Radio, Interscope, Def Jam, Atlantic Records, RCA and more.
• Responsible for growth and brand recognition on social media platforms connected to over 600K followers.
• Introduces new and original content with focus on trends, music, fashion, games & more.
• Engages daily with a created readership of over 2 Million unique visitors since creation.
• Boosted hits on the site garnering over 77 Million since launch.
• Created an organic following on Instagram of 45K+ followers including verification.
• Worked with labels to promote artists like Jay Z, Kanye West, Drake, G-Eazy, Ty Dolla Sign, YG, Logic & others alike with shows headlining in on West Coast.
• Built 10+ Million Streams on Soundcloud.
• Created an organic following on Twitter with impressions spanning in the millions per month across connected accounts.
Self Employed: 2009 — Present
Young California: 2012— Present
Designs Young California’s advertising campaigns, flyers and giveaways that connect with their readership through multiple forms of social media including photos and video. Also, a self-employed designer that specializes in various forms of music media including photo editing and start-to-finish website building through platforms like WordPress & Blogger.
• Manages, produces and designs projects for advertising campaigns from start to finish to fulfill marketing and social interaction needs.
• Understands current trends and tailors that graphic specification on multiple social media platforms.
• Innovative, highly creative ‘out of the box’ thinking in order to have readers and potential customers interact with media.
• Connects and collaborates from start to finish with partners and clients that include companies such as: various iHeart Radio stations, music labels + brands like Karmaloop, Pink Dolphin, Popular Demand, Monster + artists such as: Drake, Lil Wayne, 2 Chainz, Wiz Khalifa, Wale, Snoop Dogg & others alike.
• Created a following on personal Twitter account with over 220K followers.
• Created a following on personal Instagram account with over 10K followers.
• Worked in accordance with companies like Footaction, GoPro, Philips, Footlocker and various clothing brands.
More can be obtained via request.